Our work focuses on solving the issues behind marketing performance, from unclear positioning and fragmented activity to underperforming campaigns. Our experience spans both enterprise consulting environments and growing businesses.
Our strength lies in approaching marketing with an experienced lens to:
- understand client issues and business challenges more deeply
- align every touchpoint with the guiding story (the Narrative Northstar)
- produce high-impact results backed by research and analysis
Here are examples of some key marketing projects we have led across consulting, technology and professional services environments. Each project reflects our role as a strategic partner, providing clarity, direction and measurable impact.
Go-to-market (GTM) content marketing
Developed a comprehensive content marketing strategy for five GTM themes in consulting, to strengthen client engagement and market positioning for a global IT/ITeS company.
Context & challenge: a lack of consistent messaging across services was limiting the effectiveness of business development activities. The sales teams needed materials on client issues and our domain expertise.
Growth objectives: to produce compelling conversation starters and sales enablement content and enable consultants to engage in meaningful client conversations and accelerate bid turnaround.
Strategic approach: conducted interviews with sales leaders and reviewed existing content on client issues from client account lists. Partnered with research team for insights and with design team to create engaging, client-ready materials for both digital and in-person meetings.
Business impact: developed a suite of sales starter packs, delivery essentials, client stories and thought leadership catalogues that improved GTM activities. Adoption was at 90%, bid preparation time reduced by 25% and client engagement raised by 15% in the first quarter.
Capabilities applied: content creation, content marketing, GTM strategy, client impact, case studies, research, branding, stakeholder management, cross-functional work, sales support, content management
360° value marketing framework
Designed a 360° value marketing framework for a consulting company’s client marketing teams. In this project, we mapped the six pillars which are offering priorities, financial, experience, I&D, ESG and talent, into actionable marketing levers.
Context & challenge: the client marketing teams lacked a unified framework to articulate marketing value of priority offerings in India.
Growth objectives: to create a measurable framework that positioned marketing across six value dimensions, increased consistency and engagement in client campaigns through a holistic marketing experience.
Strategic approach: mapped priority offerings to enterprise value drivers with the help of marketing data insights, designed sub-parameters, piloted the framework with consulting marketing teams and tailored campaign templates to embed I&D, ESG and talent elements.
Business impact: the piloted framework was used to report into growth markets scorecard, resulting in a 31% increase in campaign engagement and positioned the marketing function as values-led, supporting stronger pipeline growth of 12%.
Capabilities applied: client marketing, marketing operations, brand management, regional marketing, cross-functional work, value creation, marketing measurement, value proposition, stakeholder management
IABC India website & digital launch
Designed and launched IABC India’s website and social channels, aligning with IABC global’s brand while tailoring content and assets to resonate with the Indian communications community.
Context & challenge: IABC India required a professional web and social presence to enhance visibility and engage members. Branding had to align with global guidelines while reflecting regional identity through colour palettes and storytelling.
Growth objectives: to develop a brand-consistent website and social channels, improve member engagement, increase visibility and grow digital reach through targeted, localised communication.
Strategic approach: conducted focus group meetings on content and branding, planned the user journey mapping, developed web assets, set up hosting and listings, launched LinkedIn, Facebook and Twitter pages and a monthly newsletter with news and people stories.
Business impact: successfully launched the website and social channels, increasing member engagement by 25% via social media and newsletter and enhancing IABC India’s brand presence.
Capabilities applied: digital marketing, social media marketing, website management, content creation, channel marketing, GTM strategy, branding, cross-functional work, platform analytics, content management
Country website launch
Led the launch of a country website within the enterprise content platform, aligning regional content and thought leadership while ensuring global compliance and brand consistency.
Context & challenge: the organisation needed to integrate into the global website framework to ensure brand alignment and unified digital experience. Local compliance, regional nuances and stakeholder alignment were critical challenges.
Growth objectives: to develop a compliant, on-brand and mobile-optimised website that elevated local content and presence, improved search visibility and ensured a consistent global digital standard.
Strategic approach: engaged with senior regional partners as they were the key stakeholders. Worked with legal and risk for compliance and with global digital teams to configure the site. Created leadership profiles, integrated analytics and tested search optimisation and device responsiveness.
Business impact: launched a fully compliant and globally aligned website, achieving 25% increase in organic traffic, 20% better search rankings and enhanced digital visibility supporting client acquisition.
Capabilities applied: digital marketing, website management, content creation, GTM strategy, branding, cross-functional work, platform analytics, content management, stakeholder management
Social recruiting platform
Onboarded a social recruiting platform, enabling employees to share related job openings via their social media network, enhancing employer brand visibility and talent acquisition at scale.
Context & challenge: the organisation needed to expand its recruitment reach and reduce the time-to-hire by leveraging employees’ social networks. Compliance with risk, legal and branding guidelines was critical to ensure consistent and secure implementation.
Growth objectives: to amplify job postings through employees’ networks, improve attraction marketing and enhance candidate pipeline quality in a competitive market like India.
Strategic approach: negotiated vendor services and costs, secured risk/legal approvals, created branded assets and messaging, onboarded talent and service leaders, trained recruiters and established governance and usage guidelines.
Business impact: 100+ professionals adopted this scalable social recruiting platform within 4 months. This expanded job post reach, increased employer brand visibility and reduced time-to-hire by 15%.
Capabilities applied: recruitment marketing, employer branding, content creation, content management, vendor management, workflow planning, platform integration, platform analytics, stakeholder management
Employee advocacy programme
Led the launch of an employee advocacy programme for an audit/consulting organisation’s offshore entity, building a framework with content calendars, newsletters and governance.
Context & challenge: the organisation wanted to improve brand visibility, employee engagement and thought leadership via employee advocacy on social media, while balancing brand consistency, compliance and cross-regional operational restrictions.
Growth objectives: to empower employees as brand ambassadors, enhance reach of key thought leadership, drive talent attraction and increase social media reach of brand content by 20% within the first year.
Strategic approach: reviewed global best practices, engaged talent, communications, risk and legal stakeholders, built governance, curated a 12-month content calendar with flexibility for ad-hoc topics and released newsletters with branded social content.
Business impact: the programme achieved 55% advocate onboarding, 25% uplift in social reach and 20% increase in brand engagement.
Capabilities applied: digital marketing, social media marketing, platform integration, employer branding, campaign performance, content creation, content management, workflow planning, stakeholder management
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