Want to stay on top of the market developments shaping business strategy and marketing decisions?
Market signals brings you short, practical takes on the news and trends that matter — from technology, artificial intelligence and digital platforms to brand storytelling, consumer behaviour and growth.
More than just headlines, each update explores what these changes could mean for marketers, business leaders and growing organisations.
- UK public’s AI concern is more about control than capabilityA YouGov study reveals UK public concerns about AI centre on trust, misuse, and accountability, highlighting the importance of transparency over mere technological capability for adoption.
- UK SMBs are adding AI to existing softwares, not replacing themNew research from YouGov found that most UK SMB decision makers do not expect AI to replace traditional software platforms within the next three years. While AI adoption continues to… Read more: UK SMBs are adding AI to existing softwares, not replacing them
- Europe seeks digital autonomy from the US and ChinaConcerns regarding dependence on foreign technology in Europe are reshaping procurement, placing emphasis on resilience, control, and digital sovereignty alongside traditional factors like cost and functionality.
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Explore our latest insights, guides and perspectives on digital marketing, AI innovation and human-centered growth to navigate the evolving marketing landscape.
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