Want to stay on top of the market developments shaping business strategy and marketing decisions?
Market signals brings you short, practical takes on the news and trends that matter — from technology, artificial intelligence and digital platforms to brand storytelling, consumer behaviour and growth.
More than just headlines, each update explores what these changes could mean for marketers, business leaders and growing organisations.
- Europe is regulating AI infrastructure, not just the AI platformsThe European Commission proposes designating Amazon Web Services and Microsoft Azure as gatekeepers, highlighting the importance of cloud infrastructure for competition and AI strategy in marketing.
- AI search is becoming the next advertising channelAI search is evolving into a commercial space with advertising integrated into tools like ChatGPT and Google Search, requiring marketers to balance visibility, trust, and relevant sponsored content in customer journeys.
- UK public’s AI concern is more about control than capabilityA YouGov study reveals UK public’s AI concerns centre on trust, misuse and accountability, highlighting the importance of transparency over mere technological capability for adoption.
- UK SMBs are adding AI to existing softwares, not replacing themA YouGov study reveals UK small business leaders don’t anticipate AI replacing traditional software soon, prioritising reliability and integration while viewing AI as complementary rather than a substitute.
- Europe seeks digital autonomy from the US and ChinaConcerns regarding dependence on foreign technology in Europe are reshaping procurement, placing emphasis on resilience, control, and digital sovereignty alongside traditional factors like cost and functionality.
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